Contagious jonah berger review5/13/2023 ![]() ![]() ![]() ![]() You just have to get people to talk.The challenge, though, is how to do that. Key Takeaways from Contagious: Why Things Catch On While reading Contagious by Jonah Berger will give you the most detailed insights, this book review offers a simple breakdown of the digital marketing book's guidance on word-of-mouth marketing with this. And you don't have to have millions of dollars to spend on an advertising budget. Jonah Berger offers directions and advice for creating a viral campaign for your brand. Indeed, word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing decisions.It is between 8.5 and 30 times more effective than traditional media.But want to know the best thing about word-of-mouth? It's available to everyone.Whether you're a Fortune 500 company trying to increase sales, a corner restaurant trying to raise awareness, a non-profit trying to fight obesity, or a newbie politician running for city council, word-of-mouth can help you succeed. ![]() Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. For something to be popular, he says, it (or its marketing) has to be interesting enough to get people talking. Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. In my opinion, Contagious: why things catch on by Jonah Berger is a very interesting read with useful information. In Contagious, marketing expert Jonah Berger argues that the driving force behind products and ideas catching onor, in his words, becoming contagiousis word of mouth. ![]()
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